Miami Swim Week 2022 SWIM MKRT Designer FAQ Archive

Previously called Splash Lounge, the experience was rebranded as SWIM MKRT. Its primary focus was building relationships with Miami Swim Week industry professionals and creating content with models and influencers. Sales were not guaranteed, although local guests had shopped the market in prior years. The archived event was set for July 14 and 15, with each designer participating for one day.

A four-foot table, standard garment rack, two chairs, Wi-Fi, a six-by-four-foot space, a changing area for fittings, and a list of attending media and influencers.

A tablecloth, an optional mannequin, hangers, simple props, and a vertical retractable print banner. Branded tablecloths and gifting were allowed.

Setup began at 9:30 AM and had to be complete by 11:00 AM. Breakdown began at 5:00 PM, and designers were responsible for removing all items afterward.

Yes. Designers were responsible for their own payment devices, transactions, and applicable Florida sales tax.

VIP included pop-up space, additional marketing, a buyers list, two show tickets, invitations, and gift bags. Standard included the pop-up booth setup. Lite included buyer-list access, two show tickets, and invitations to Miami Swim Week events.

Social-media story mentions before and during the event, website mentions, and brand inclusion in printed materials distributed to attendees.

Approved brands received a payment link and had to pay to secure one of 30 daily spots. No contract was required. Confirmed brands received onboarding instructions, then planned travel and invited guests, influencers, and media to their booth.