Our Vision
Miami Swim Week is committed to advancing sustainable practices and socially responsible business within the global swimwear industry, supporting the growth of the swim and resort fashion community in Miami and beyond.
Miami Swim Week · The 2027 Edition
The Global Destination for Swim & Resort Fashion
June 2–6, 2027 · Venue to be announced. Where fashion, culture, and coastal energy collide. The world's most iconic swim and resort brands, one unforgettable week in Miami.
Coming this December · Miami Art Week
Lincoln Road Fashion Show
December 2, 2026 · 4–8 PM
Drexel Plaza · Drexel Ave & Lincoln Rd, South Beach. An evening of fashion, art, live music, and more.
From Miami to Monaco: Fashion for a Cause, September 24 at the Monte-Carlo Bay Hotel & Resort.
See the Monaco evening About the Week
Miami Swim Week The Shows
Miami Swim Week The Shows is the globally recognized annual platform where the swimwear and resort fashion industry convenes. Each year, the event brings together leading designers, emerging brands, international buyers, credentialed press, and consumers across a multi-day program of runway presentations, trade exhibitions, industry panels, brand activations, and cultural programming. Rooted in Miami Beach since its founding, The Shows serves as the central point on the global swim and resort fashion calendar, advancing the business of swimwear while anchoring Miami's role as a fashion capital.
The platform's curated roster spans established international labels, independent designers, Latin-Caribbean brands, and emerging voices, including past participants such as Sports Illustrated Swimwear, Nicole Miller, Honey Birdette, Maaji, Oh Polly, Melissa Odabash, Cupshe, Ema Savahl, Grayven, among others.
The Framework
Three principles shape how the week connects designers, buyers, media, and audiences.
Our Mission
Miami Swim Week fosters a sustainable future in fashion while creating social and economic benefits in the communities where it operates. Through creative and diverse programming, the organization advances responsible engagement across the swimwear and fashion industry.
The Platform
As the flagship annual event on the global swimwear calendar, Miami Swim Week The Shows serves as the industry's central platform, connecting designers and brands with buyers, press, and audiences through runway presentations, the Hammock trade exhibition, and a full program of swim and resort fashion events.
- 50+
- Runway Shows · 2026
- 150+
- Models · 2026
- 20+
- Activations · 2026
- 17,350
- Attendees · 2026
- 7.4M
- Social Views · 2026
Featured Content
MSW Highlights
Highlights from the 2026 season. Explore the full archive for past schedules, designers, and runway films.
View the 2026 archive
Beyond the Runway
Events, activations, and citywide momentum
A compact look at the programming around the runway, from wellness and receptions to showrooms and after-parties.
View all events & activationsWellness
A series of fitness and mindfulness activations runs May 27 through May 31 as part of Miami Swim Week's expanding commitment to health and movement programming.
Gifting Suites
Gifting suites are reserved for a curated guest list selected by official Miami Swim Week brand partners, providing access to premium products from featured sponsors.
Creator & Industry Receptions
The 2026 program included a series of curated receptions and private gatherings for content creators, media, and industry leaders, fostering engagement within the global fashion and creator community.
Beauty Lounge
Dedicated beauty lounges hosted by featured brand partners offer complimentary product experiences focused on wellness-driven self-care, integrated into the week's official programming.
Showrooms
Dedicated retail showrooms open to buyers, press, and select trade attendees throughout the week, offering direct access to the season's featured collections.
Designer Interviews
Scheduled Media Days provide credentialed press with direct access to designers for interviews, editorial coverage, and press engagements.
In the Press
The Season Made Headlines
Forbes, WWD, People, E! Online, and dozens more covered the runways, the designers, and the celebrity moments that defined the 2026 season.
87 published placements.
View all media placements
May 2026
Forbes
Miami Swim Week Is Reshaping the American Fashion Industry
Read article Outlet Headline Date
BizBash
Miami Swim Week Makes a Splash With Celebrity Runway Shows
Jun 2026
Read
WWD 
The Shows Returns to Mondrian South Beach in May
Mar 2026
Read
E! Online 
Brooks Nader, Maura Higgins, and More Celebrities Heat Up the Runway
Jun 2026
Read
Essence 
How Jela Lanier Turned Normal Culture Into a Swim Week Mainstay
Jun 2026
Read
The 2027 Venue
Venue to be announced
Save the dates: June 2–6, 2027. The venue, arrival information, and layout will be announced here. Photography shows the previous season at Mondrian South Beach.
Get Involved
Build Your Brand at the Center of Swim
Miami Swim Week gives partners a complete platform, from the runway to the trade floor to the city's most talked about activations.
Start a Sponsorship InquiryFashion Shows
Put your brand on the runway in front of global press and buyers.
Trade Shows
The Hammock Show connects collections with the buyers who stock them.
Marketing Hub
Backstage, the content and media engine at the heart of the week.
Experiential Events
Pop-ups and activations that put audiences inside your brand.
Stay in the Know
Get updates on shows, designers, experiences, and exclusive events.