Smart Swimsuits

Smart SwimSuits is a sustainability-focused swimwear and materials brand founded by Sasha Royce in 2020. Its signature pieces use porous, tan-through fabric designed to dry quickly and provide an SPF-equivalent effect around 35, while selected styles incorporate recycled fibers and supportive shaping. The label offers women’s, men’s, and children’s swimwear alongside cover-ups and clothing, and has expanded toward a marketplace for other sustainable brands. Smart SwimSuits appeared in the NYFW SS2026 archive and returned to Miami Swim Week’s 2026 calendar.