Mars the Label

Mars The Label is an independent British womenswear brand founded by Arianna Ajtar and headquartered in the Manchester area. Designed in house and sold internationally, the label spans swimwear, dresses, occasion wear, loungewear, and accessories, often adapting staple silhouettes with close fits and distinctive details. Public company profiles date the formal brand to 2016, while another founder profile traces its beginnings to Ajtar’s family home in 2015. The label joins the Miami 2026 designer context after earlier Miami Swim Week participation.