Bay Swimwear

Bay Swimwear is a Santiago-founded swim label created by Cristina Bello. The brand focuses on bikinis and mix-and-match separates with clean, body-conscious cuts, adjustable ties, bandeau shapes and metal-ring details. Its SS26 collection, The Tropics, used tropical color and bold silhouettes and debuted at Miami Swim Week® – The Shows 2026. Bay’s own story positions the pieces for beach, pool, boat and after-dark wear, pairing soft-support fabrics with a confident, streamlined resort aesthetic.