Dur Doux, (pronounced Dur “Do”), is a ready to wear women’s accessible luxury lifestyle brand.
The label is built on the concept of wearability with an avant-garde sensibility. Dur Doux’s signature is unique textured fabrications, unexpected details, and strong but feminine designs.
It is an “aspirational brand” with Dur Doux you get the look, feel and quality commensurate with iconic luxury brands without the high price point. The price range for the ready-to-wear designs is between $200–$1000. Dur Doux offers clothing that looks and feels like luxury with a touch of Avant-Garde sensibility.
Dur Doux is founded by Najla Burt and officially launched in October 2014. Inspiration from the line comes from films, art, and the different countries that Najla, President/Creative Director visits around the world.